It sounds cute, but this was a serious stamp of coolness on these cars and was later used on pins, patches, and jackets. The company created a logo that consisted of a little racing bee with attached wheels, engine parts, a helmet, and goggles. “Scat” is a verb defined as “to go away quickly” or “to move fast.” It has a second definition, too, but we won’t go into that.Ĭhrysler went all-out with the fixin’s, too. The Scat Pack name is allegedly a play on the famed Rat Pack and aimed to foster a sense of community and loyalty. Entry to the Scat Pack was approved only for cars that could run the standing-start quarter-mile in the 14-second bracket. With the help of the Ross Roy advertising agency, the name was created as a marketing term and campaign to tout the power and performance credentials of Dodge’s ferocious crew. The original Scat Pack consisted of the Charger R/T, Coronet R/T, Dart GTS, and later the Coronet-based Super Bee. After years in the archives, the Scat Pack returned as an option for the 2014 Dodge Dart, Challenger, and Charger and is still available today as a trim for the Charger and Challenger. The Scat Pack campaign was crafted in 1967 for Dodge’s 1968 lineup. Not too much power, not too little, just right, and at a value price.ĭoes a Dodge Scat Pack sound like your bowl of porridge? If so, lean in and learn more about the history of the name as The Drive answers the question, “What Is a Scat Pack?” When Did the Scat Pack Originate? In the modern Challenger and Charger lineups, which respectively offer 13 (Challenger) and six (Charger) different trim models for 2020, the Scat Packs occupy the spaces between the R/Ts and the Hellcats. Originally used in the ‘60s and ‘70s to group-tag a collection of rowdy muscle cars, the Scat Pack moniker has since been revived as a label for trims and options packages for the Dodge Charger and Dodge Challenger. Long before it introduced its clowder of hellacious big cats, Dodge had the Scat Pack. The Drive and its partners may earn a commission if you purchase a product through one of our links.
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